Alright, you tartan-toting tee-hounds and whisky-wielding wedge warriors, gather ’round—Johnnie Walker and Devereux Golf have teamed up for the Keep Walking Collection, and it’s a boozy birdie I’d trade my caddie for in a heartbeat. Launched for the WM Phoenix Open, this gear’s got Scottish soul, streetwear sass, and enough golf cred to make my polo collection jealous. I’ve been slicing drives and sipping drams since my swing was more stumble than striding, so let’s see if this limited-edition kit can keep me walking the course—or at least stumbling in style.
Pros
- Heritage Design: Incorporates classic Scottish tartan patterns, linking golf and scotch traditions.
- Event Tie-In: Launched at the WM Phoenix Open, leveraging the tournament’s high-energy reputation.
- Quality Materials: Features premium, breathable fabrics in polos and accessories for on-course functionality.
- Exclusive Appeal: Limited-edition release enhances collectibility and brand prestige.
Cons
- Narrow Scope: Focus on WM Phoenix Open may limit broader seasonal relevance.
- Pricing TBD: Exact costs not specified, though premium branding suggests a higher range.
- Limited Styles: Current drop emphasizes polos and headcovers, lacking variety like jackets or trousers.
- Regional Vibe: Desert-inspired aesthetic might not resonate universally with all golfers.
The Johnnie Walker x Devereux Keep Walking Collection debut aligned with the WM Phoenix Open, where Johnnie Walker served as the first-ever official scotch whisky sponsor. This collaboration features men’s and women’s apparel inspired by Scottish heritage, including polos and headcovers with tartan patterns woven into a modern, down-to-earth design. Highlighted items include the Johnnie Walker Mesh Tartan Short and matching putter covers with gold embroidery, available through Devereux’s website and showcased at a PuttShack pop-up during the tournament week.
The collection builds on a partnership that began in 2024, blending Devereux’s reputation as an Arizona-based golf brand with Johnnie Walker’s storied golf ties. It was designed to reflect the energy of the WM Phoenix Open—known for its lively atmosphere—while nodding to tradition through classic tartan motifs. Available pieces combine premium materials with functional golf wear, such as breathable polos and stylish accessories, appealing to players who value both performance and a relaxed aesthetic.
Devereux co-founder Bert Brunner emphasized the collection’s intent to celebrate golf’s progressive shift while honoring its roots, with Johnnie Walker’s on-site activations like pop-ups and cocktail stands enhancing the launch. The limited-release nature ensures exclusivity, with items crafted to suit the desert vibe of Phoenix and the broader appeal of a scotch-and-golf narrative. It’s a strategic play to engage a new wave of golfers at one of the PGA Tour’s most iconic events.
Dash to DevereuxGolf.com and scoop up this scotch-soaked swag—your game’s thirsting for the edge, and your wardrobe’s begging for the buzz! Buy Now and Walk the Fairway Like a Champ!
